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Ligue 1 thrives on youth culture: PSG’s jerseys feature streetwear collabs (Jordan Brand’s Jumpman logo), while Marseille’s bold ombré designs target Gen Z. Technical focus: Nike’s Aeroreact wicks sweat during high-tempo plays. Market edge: Mbappé-driven hype (PSG sales surge 200% post-transfer rumors) + affordable replicas (€75 vs. PL’s €100+).
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